Jessica O’Donnell — Principal Strategist and Executive Leader
Jessica O’Donnell is the Founder and Principal Strategist at IntraWork. With more than a decade of experience leading complex projects across government, industry, and community sectors, she is known for bringing clarity and structure to high-stakes environments.
Her work spans strategic planning, organisational reform, and communications leadership — including serving as a crisis and strategic communications adviser in one of Australia’s most high-profile national cases.
Jessica specialises in guiding teams through periods of growth, pressure, and transformation. Her approach combines disciplined strategy with genuine collaboration, ensuring every plan connects purpose with measurable impact.
Grounded, articulate, and impact-driven, she leads IntraWork with a focus on integrity, foresight, and the practical systems that turn ideas into outcomes.
Jessica O'Donnell
Founder and Principal Strategist
When I founded IntraWork, I wanted to create a consultancy that combined strategic discipline with genuine partnership.
Too often, strategy is treated as a document instead of a living practice. I believe good strategy should simplify complexity — guiding decision-making in real time, not just at board meetings.
My work has always centred on people navigating pressure, change, or opportunity. Whether I’m helping a business align its leadership, prepare for funding, or manage public communication in high-stakes circumstances, my role is to bring clarity, calm, and direction.
At its core, IntraWork exists to make strategy practical, human, and transformative.
— Jessica
Leadership and Crisis — Redefined
Executive Leadership Coaching & Crisis Management
Alongside her work at IntraWork, Jessica also leads a specialised executive coaching and crisis advisory practice that supports leaders through high-pressure, high-visibility environments.
Her work centres on helping executives, founders, and public figures navigate moments of scrutiny, complexity, and recovery with clarity, integrity, and calm. Drawing on experience as a strategic communications and crisis management adviser in national-level cases, Jessica’s approach blends composure, strategy, and ethical leadership.
The coaching practice extends the same principles that guide IntraWork — structure, foresight, and impact — into deeply human leadership work. It’s designed for those who carry responsibility when the stakes are highest and the spotlight is unrelenting.